Step 1. Find keywords with search traffic and business potential

If you want organic traffic, you have to target topics that people are searching for.

To do this, enter a few ‘seed’ keywords into a keyword research tool like Ahrefs’ Keywords Explorer. For example, we might search for topics like “SEO,” “content marketing,” and “blogging,” since those are topics our customers are searching for.

Then, choose one of the keyword ideas reports, like the Questions report.

questions report

From here, eyeball the list and note down any relevant topics.

But don’t stop there. Traffic is ultimately a vanity metric, so you should also make sure to target topics that will translate into revenue.

To do this, assign each topic a business value “score.”

This is the scale we use at Ahrefs to rate those topics:

3: our product is an irreplaceable solution for the problem;

2: our product helps quite a bit, but it’s not essential to solving the problem;

1: our product can only be mentioned fleetingly;

0: there’s absolutely no way to mention our product.

We mostly target topics that are either a “2” or “3”.

Recommended reading: How To Do Keyword Research for SEO

Step 2. Create the right kind of content

At Ahrefs, we always try to make sure that our content hits two goals:

The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.

Matches what the searcher is looking for in Google (i.e., search intent);

Promotes our product.

Let’s start at the top.

Search intent is the reason behind a searcher’s query. To figure this out, we review the top-ranking results for your target topic.

For example, look at the search engine results page (SERPs) for “image SEO”:

Screenshot 2020 07 28 at 00.06.52

We can see that searchers are looking for a list of tips on how to optimize images. If we were targeting this topic, that’s the kind of content we’d want to create. If we wrote a step-by-step guide or tried to rank our homepage, we’d be fighting an uphill battle.