No, I'm not talking about the latest political battle you've gotten into on Facebook - this week, I mean at Copyblogger it's been all about creating dramatic, meaningful content for you to pull your audience.
On Monday, Brian shared 5 proven techniques for content that stirs emotions and inspires action. And on the Copyblogger FM podcast, I talked about -- an idea of what needs to be done when you're charging a politically neutral message at a time.
On Tuesday, our friend Sean Duzer dived into funny ways to use audience opposition (all these annoying reasons people don't buy) to add drama to your content.
And on Wednesday, I just flat out Latest Mailing Database broke down and you admitted (well, maybe not you, but someone like you) quit hiding your best thoughts in dry, washed-out content. Kelton Reed also spoke with neuroscientist Michael Grybko - how we can fight.
Hope your weekend was a good one and all the drama is good stuff! I'll catch you next week...
Parents do it, teachers do it, maybe more than anyone else, kids do. We knocked all the weird edges out of each other.
So we make ourselves delicious and convenient. Women are pretty and boys are tough. Nobody likes a weird kid who reads too much and spends all of her time by herself.
A word or two about honesty and disgust
There have always been some who have tried to achieve success by letting their heights, obviously disgusting.
The provocation of the famous mouth of a professional troll.
It's easy to irritate people to get their attention. Easier than ever, actually.
But abuse of others to get attention isn't "authenticity." It's just bullying. And it leads to that success is short-lived and shallow if it's at all. It probably won't, because paying attention to you is not the same thing as trusting you.
Trust me, if you're honest at all, you're going to offend people. You don't need to look for ways to offend.
do something different
So, I'm not advocating that you go back and stomp, scream, or throw things.
Growing up is awesome. I love adults.
What I am claiming is that you rediscover the habit of telling the truth about who you are.
The most important thing you can do to end the scary cycle of boring writing is to write in your own voice. Your honest, fearless voice. Even if it bothers people. Even if it breaks people's nerves.
It's not loud. It's about being real.
Luvvie Ajai's sound is lively, wide field, and rich shade.